The America’s Cup is coming to New Zealand – and you are all invited

The America’s Cup is coming to Auckland, and everyone is welcome. Be. Lab is proud to be working with the host city for the 36th America's Cup to ensure events in Auckland are inclusive.

A racing yacht with red sails and sponsorship logos, in front of the Auckland skyline.

The 36th America's Cup includes three events from December to March, and the excitement starts now! The action begins with the PRADA America’s Cup World Series Auckland and the PRADA Christmas Race from 17th to 20th December 2020. This will be followed by the PRADA Cup Challenger Selection Series in January and February 2021 and the 36th America’s Cup Match in March.

Races will be sailed closer to the shore than any previous America's Cup campaign and there will be plenty of ways to watch, either virtually or in person. This means that all of New Zealand can attend – with a special invitation to the country’s access citizens.

We are excited that this world-class event is happening in our city, but we’re even more excited by the event’s ambition that the races and related events will be inclusive and inviting to all Aucklanders and visitors – and that we are playing a part.

Be. Lab has partnered with Auckland Unlimited to make sure the programme meets the needs of all access citizens wanting to enjoy the event. We’ve worked with them through training, specialist advice and feedback on plans – including assessments of key viewing areas and other facilities – to make sure everything is in place to make this happen.

The Race Village – a public space with performance stage, merchandise stands and viewing opportunities – is situated in the heart of Auckland’s city, and will be open to the public daily from 15th December until after the last race in March. And you're invited. Access to the Village will be completely free. Everyone is welcome and everyone will be catered for, regardless of age or ability.

Together, Be. Lab and Auckland Unlimited have curated a guide to the information access citizens will need to get to and from the Cup Village, including an overview of accessible features on-site, parking and transport information, access maps and more. Check it out and if you think you’ve missed something, fill in the online webform or ring our dedicated access helpline at 027 258 8523.

Celebrating accessible tourism

There are many more events in Auckland happening alongside the America’s Cup, including the new Summernova festival series. We’ve worked with Auckland Unlimited to develop an accessible events guide that will help event organisers, venues and other businesses break down barriers to accessibility and ensure everyone can have a positive, welcoming experience.

This summer, the eyes of the world will be on Auckland as the city hosts thousands of fans, Kiwis and international visitors. It’s a great opportunity to show that New Zealanders can lead the way as an accessible tourism destination. If we get it right, everyone will be an America's Cup winner!

Are you an event organiser wanting to make your events more accessible? Contact our One-Stop Shop for advice.


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