Our People

Rosie Sampson 


Be. Coach

A woman with a blonde bob and dark eyes smiles off camera. She is wearing a black top with small beigh spots. She is seated on a dark brown leather armchair.

Rosie joined the Be. Team in 2021, bringing with her experience working in Marketing, Brand andCommunications in the corporate, not-for-profit and disability sector. She has expertise in campaign management, stakeholder engagement and customer advocacy.  


From this work, Rosie believes that through listening to the experiences of people with access needs we can shift attitudes and perceptions and inspire a fully accessible New Zealand. 


Originally from London, Rosie loves living in New Zealand and being able to walk to the beach everyday with her dog, or daughter. She is also a keen advocate of the benefits of cold-water swimming.  


+64 9 309 8966
The Be. Lab Office is temporarily closed, with the team working remotely for now.

PO Box 874
Shortland Street
Auckland 1140
New Zealand